Sun and Sands Advisors (SSA), a strategic consulting firm focused on India Japan relations
offers India-Japan Business Support and Advisory Services for:
1. Business ideas and information in bilateral domain.
2. Promotion, branding and relationship building across the border.
3. Partnerships and business engagements with respected companies and products.
4. Technology transfer from Japan in various forms including JVs and others.
5. Investments advisory and facilitation from Japan for projects in India.


Our Team



President
: Sanjeev Sinha
Country Representative, Tata Asset Management, Japan; Advisor,
City Planning to Nagareyama City, Founder & President of IIT Alumni Association Japan; Founding
President, TiE Tokyo; ex-Board member, IIT Kanpur Alumni Association; Director, Japan
India Partnership Forum; Founder, India Japan Club and Gateway to Japan: India Economic
Zone in partnership with Mitsubishi Estate and Deloitte Tohmatsu; Co-Director, Global
Association of Risk Professionals, Japan. Formerly with UBS (Director, New Business Group),
Mizuho, Goldman Sachs, Dresdner, Gentech Corp (artificial intelligence) and Godrej. Traveled
worldwide including Antarctica and worked in Tokyo, Mumbai and New York, Trilingual (Hindi,
English and Japanese). Integrated Master of Physics, IIT Kanpur and Master in Applied
Finance, Macquarie University.

Chairman
: Ambassador Aftab Seth
Former Ambassador to Japan, Vietnam and Greece. A Rhode scholar with very unique and deep 50 years long relationship with Japan
since having been an exchange student to Keio University in 1960s learning the Japanese culture, language and history. Followed by postings at Embassy in Tokyo at different stages of the diplomatic career
and later also been a professor and the Chair of the International Committee at Keio University.


Financials and Arrangements
We offer a basic mix of the above on a need basis for a monthly retainer. This may be
customized for specific areas per your needs and can be scaled up suitably for speed.
Any major projects or direct costs arising out of the regular engagement will be separately
discussed subject to additional arrangement. A minimum 1 year engagement* with mutual
confidentiality and non-disclosure agreements is recommended for maximum efficiency and
concrete results (*extendible by mutual agreement and terminable with a 3 months’ notice
by either party’ s desire).



Our core conviction is that there are great untapped opportunities in the bilateral domain.
Our relations, credibility, cross cultural understanding, capabilities and services help in
realizing the potential across a wide range of domains. Our trusted mutual collaboration
promises immense synergies for all our clients and partners. We really look forward to working
with you.