Sun and Sands Advisors (SSA), a strategic consulting firm focused on India Japan relations
offers India-Japan Business Support and Advisory Services for:
1. Business ideas and information in bilateral domain.
2. Promotion, branding and relationship building across the border.
3. Partnerships and business engagements with respected companies and products.
4. Technology transfer from Japan in various forms including JVs and others.
5. Investments advisory and facilitation from Japan for projects in India.

Our Team

: Sanjeev Sinha
Country Representative, Tata Asset Management, Japan; Advisor,
City Planning to Nagareyama City, Founder & President of IIT Alumni Association Japan; Founding
President, TiE Tokyo; ex-Board member, IIT Kanpur Alumni Association; Director, Japan
India Partnership Forum; Founder, India Japan Club and Gateway to Japan: India Economic
Zone in partnership with Mitsubishi Estate and Deloitte Tohmatsu; Co-Director, Global
Association of Risk Professionals, Japan. Formerly with UBS (Director, New Business Group),
Mizuho, Goldman Sachs, Dresdner, Gentech Corp (artificial intelligence) and Godrej. Traveled
worldwide including Antarctica and worked in Tokyo, Mumbai and New York, Trilingual (Hindi,
English and Japanese). Integrated Master of Physics, IIT Kanpur and Master in Applied
Finance, Macquarie University.

President:Kenji Suzuki
Over 15 years of experience in private equity/venture capital (in Japan, US, Asia and Israel) at Works Capital (Co-founder and Partner), MC Capital Asia Pacific (Senior Vice President)
and CSK Venture Capital (Director). Prior to it, New Business Development Officer at Denso Corporation, a multinational automotive electronics and component manufacturer.
Most recently, Consultant of Clean Energy Venture Capital Initiative at Asian Development Bank. London Business School (MBA)

Advisor:Teruo Fujisaki
Formerly the President of Hero Honda Motors Limited and President of Honda Siel Cars India. Previously also headed the four wheeler division of Honda for South America,
South East Asia and Africa regions. Having worked in India for more than 10 years carries a unique cross border experience in India-Japan domain. A graduate of Waseda University.

Partner:Anshul Gupta
Mr. Gupta has extensive background in consulting and start-ups. Prior to SSA, Mr. Gupta supported CEO at Smile Interactive Technologies, a leading technology start-up.
Also, he was Senior Consultant at Emergent Ventures, a major climate change consulting firm. Graduate of Delhi College of Engineering and Indian School of Business (MBA)

:Mukesh Parihar
Mr. Parihar has a wide range of hands on experience in the fields of construction, infrastructure, energy and trading of equipment & handicraft.
Travelled widely across India, Mukesh brings a rare experience of bridging between international corporations from Europe,
US and Japan with local traditional business community of India.

Financials and Arrangements
We offer a basic mix of the above on a need basis for a monthly retainer. This may be
customized for specific areas per your needs and can be scaled up suitably for speed.
Any major projects or direct costs arising out of the regular engagement will be separately
discussed subject to additional arrangement. A minimum 1 year engagement* with mutual
confidentiality and non-disclosure agreements is recommended for maximum efficiency and
concrete results (*extendible by mutual agreement and terminable with a 3 months’ notice
by either party’ s desire).

Our core conviction is that there are great untapped opportunities in the bilateral domain.
Our relations, credibility, cross cultural understanding, capabilities and services help in
realizing the potential across a wide range of domains. Our trusted mutual collaboration
promises immense synergies for all our clients and partners. We really look forward to working
with you.