Sun and Sands Advisors (SSA), a strategic consulting firm focused on India Japan relations
offers India-Japan Business Support and Advisory Services for:
1. Business ideas and information in bilateral domain.
2. Promotion, branding and relationship building across the border.
3. Partnerships and business engagements with respected companies and products.
4. Technology transfer from Japan in various forms including JVs and others.
5. Investments advisory and facilitation from Japan for projects in India.

Our Team

: Sanjeev Sinha
Country Representative, Tata Asset Management, Japan; Advisor,
City Planning to Nagareyama City, Founder & President of IIT Alumni Association Japan; Founding
President, TiE Tokyo; ex-Board member, IIT Kanpur Alumni Association; Director, Japan
India Partnership Forum; Founder, India Japan Club and Gateway to Japan: India Economic
Zone in partnership with Mitsubishi Estate and Deloitte Tohmatsu; Co-Director, Global
Association of Risk Professionals, Japan. Formerly with UBS (Director, New Business Group),
Mizuho, Goldman Sachs, Dresdner, Gentech Corp (artificial intelligence) and Godrej. Traveled
worldwide including Antarctica and worked in Tokyo, Mumbai and New York, Trilingual (Hindi,
English and Japanese). Integrated Master of Physics, IIT Kanpur and Master in Applied
Finance, Macquarie University.

Masayuki Takashima 
Concurrently the President of Yokohama Port Corporation; Independent Director, Mitsubishi Steel and Mikuni Corporation.
Former Member of the Board and Senior Executive Vice President of Mitsubishi Corporation.
Extensive experience in production of large scale international projects.

Vice Chairman: Yasukuni Enoki
Mr. Enoki is Former Ambassador of Japan to India (2003-2007) and the Republic of South Africa (2001-2003).
He was counselor of Mitsui & Co.LTD until 2009. Mr. Enoki has a wide range of experience in the international community
and extensive network in politics and industry

Chairman: Ambassador Aftab Seth
Former Ambassador to Japan, Vietnam and Greece.
A Rhode scholar with very unique and deep 50 years long relationship with Japan since having been an exchange student to Keio University in 1960s learning the Japanese culture, language and history.
Followed by postings at Embassy in Tokyo at different stages of the diplomatic career and later also been a professor
and the Chair of the International Committee at Keio University.

PresidentKenji Suzuki
Over 15 years of experience in private equity/venture capital (in Japan, US, Asia and Israel) at Works Capital (Co-founder and Partner),
MC Capital Asia Pacific (Senior Vice President) and CSK Venture Capital (Director). Prior to it, New Business Development Officer at Denso Corporation,
a multinational automotive electronics and component manufacturer. Most recently, Consultant of Clean Energy Venture Capital Initiative at Asian Development Bank. London Business School (MBA)

PresidentPiyush Sinha
Chairperson,the Centre for Retailing at Indian Institute of Management Ahmedabad (IIMA), leading management school of India, has also consulted companies in the areas of retail,
service management, marketing strategies, and marketing communication.
He headed the marketing function of some of the leading companies and has more than 60 publications to his credit, including a book on Managing Retailing.

Prof. Masanori Kondo
Economist, Assistant Professor of Economics majoring in India Economics, International Christian University PhD (Applied Economics) Stanford University, very well known specialist in Indian economics in Japan and has worked at leading economic agencies such as the World Bank and Asian Development bank.

AdvisorTeruo Fujisaki
Formerly the President of Hero Honda Motors Limited and President of Honda Siel Cars India.
Previously also headed the four wheeler division of Honda for South America, South East Asia and Africa regions.
Having worked in India for more than 10 years carries a unique cross border experience in India-Japan domain. A graduate of Waseda University.

Koichiro Nakajima
Japan-Myanmar Economy・Investment Center, Deputy Secretary General K PARTNERS architects,
Director,Asia Alliance Board, Deputy Chairman. Through 1973-2008 worked for Mitsubishi Corporation.
Completed 70+ number of overseas production bases for Japanese manufacturing companies as project manager.Developed “ Inbound Plan ” in Japanese hotel chain as director
in order to have more foreign travelers stayed with the hotel chain.

Rahul Narvekar
Leading e-commerce, retail and brand expert in India. Founder of Visiting lecturer at IIMs.
Formerly with Reliance Retail, IIM Calcutta Alum.

PartnerUlhas Acharya
Over 23 years of experience in various of Industries, specialized in IT-Software, Telecom billing, e-commerce and commissioning of Manufacturing plants.
Worked with major Global IT companies in variety of executive roles from PMO, Marketing, Global Business development & sales to Global HR,
Also helped few companies for JV-M&A, business modeling and R&D setup. Winner of a MOMBUSHO scholarship in 1992, studied at Keio University.
Accustomed with global business norms with special focus on Japan-India business. Extensive network in bilingual community.

PartnerAshok Srivastava
Representative of India office, former Vice President Proctor&Gamble India. Professional business experience and extensive network in retailing market of India.
Graduated from Indian Institute of Technology (IIT)

Partner:Tetsuya Shibasaki
Through 1979-2009 worked for Mitsubishi Corporation in Tokyo, engaging trading of chemical products, marketing co-development medical devices, producing a new healthcare business,
and management for the large number of hospital project throughout the country. METI Registered Management Consultant ,Certified Turnaround Professional IT Coordinator, Qualified Internal Auditor. Waseda University graduate school finance course MBA

Partner:Anshul Gupta
Mr. Gupta has extensive background in consulting and start-ups. Prior to SSA, Mr. Gupta supported CEO at Smile Interactive Technologies, a leading technology start-up.
Also, he was Senior Consultant at Emergent Ventures, a major climate change consulting firm. Graduate of Delhi College of Engineering and Indian School of Business (MBA)

Partner:Mukesh Parihar
Mr. Parihar has a wide range of hands on experience in the fields of construction, infrastructure, energy and trading of equipment & handicraft. Travelled widely across India, Mukesh brings a rare experience of bridging between international corporations from Europe, US and Japan with local traditional business community of India.

Partner:Vyom Sinha
Principle Architect with significant presence in South India.
Strong expertise in design and construction industry including residential, commercial and manufacturing.


Financials and Arrangements
We offer a basic mix of the above on a need basis for a monthly retainer. This may be
customized for specific areas per your needs and can be scaled up suitably for speed.
Any major projects or direct costs arising out of the regular engagement will be separately
discussed subject to additional arrangement. A minimum 1 year engagement* with mutual
confidentiality and non-disclosure agreements is recommended for maximum efficiency and
concrete results (*extendible by mutual agreement and terminable with a 3 months’ notice
by either party’ s desire).

Our core conviction is that there are great untapped opportunities in the bilateral domain.
Our relations, credibility, cross cultural understanding, capabilities and services help in
realizing the potential across a wide range of domains. Our trusted mutual collaboration
promises immense synergies for all our clients and partners. We really look forward to working
with you.